- Nestos - two countries, one region, one tourist destination"
Project is initiated and executed by Business Incubator -
Gotse Delchev in partnership with the Chamber of Commerce
and Industry Drama, Greece.
is aiming to overcome the isolation of the Mesta - Nestos
cross-border region and to stimulate the economic development
through joining the efforts of the small communities, the
public and the private sectors from the both sides of the
aims of the project:
of unified system for organization and management of the activities
for the proposed tourist products and services in Mesta -
- Development and enriching the tourist services and attractions
in the region
- Setting prerequisites for implementing new tourist products
and representing the region as attractive place for recreation,
tourism and relaxation.
- Stimulating the complete and adequate usage of the natural
and human resources, and setting prerequisite for the development
of the alternative tourism through through preserving the
unique nature and rich historic and cultural heritage.
- Development of the cross-border region Mesta - Nestos as
a tourist destination through development of marketing strategy.
- Rising the employment in tourism.
project is financed by the EU Phare CBC Bulgaria - Greece programme
Developing of a common data base with information for institutions,
companies, and organizations from Bulgarian side: hotels, private
lodging, restaurants, attractions, museums, galleries, objects
of historical and cultural significance, natural landmarks,
craftshops, travel agencies and transport companies, NGOs and
local authorities, etc.
Development of a tourist association for sustainable development
of the tourism and effective proposals of tourist products and
services. There are participating suppliers of tourist products
and services and NGOs.
Development of marketing strategy
Preparation and training of the participant in the association
analyse of the association members
Situation analyse of the environment
Realization of supporting marketing programme on realization
the marketing strategy.